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I. Five Primary Goals for a School Web Site Web sites - properly constructed - are information systems. They efficiently structure content to provide visitors with knowledge and insight. They deliver "the goods." Web sites may also serve as "interfaces" providing bridges and translations to connect users to other wordly experiences. Given the sometimes poorly organized resources available on the Web, a good school Web site helps people find educationally worthwhile information with a minimum of wasted time and wandering. The best school and district Web sites perform the following four goals: They introduce visitors to the school - its mission, its character, its look, its offerings to children, its stance on new technologies and its overall spirit; They point to excellent information on the larger Web - identifying the best resources the Web has to offer an educational family, those most likely to support the curriculum and the kinds of investigations likely to be undertaken by staff and students alike; They offer an opportunity for the publishing of student works to both a local and a global audience - whether those works be art, music, or writing; They provide rich data locally collected on curriculum related topics (such as local history), whether these collections take the form of data warehouses, virtual museums or virtual libraries. Some school sites do all four of these, but most concentrate on providing quality for two or three of these elements. Those responsible for creating and then managing Web sites soon learn that ambitious designs require a vast investment in upkeep. II. The Web Site as an Introduction to the School Parents in some regions have actually started to "shop" for schools by visiting Web sites and comparing features. Many schools have seen the value of introducing their offerings to existing parents as well as prospective parents, outlining the school mission and the kinds of learning available while sharing more mundane but valuable items such as calendars, schedules and lunch menus. The more skillful have introduced forms and e-mail features which allow them to gather information and feedback from their parents. III. Web Site as Interface to Outside Resources A good Web site may save staff and students from hours of wandering about from empty site to empty site by listing only those Internet locations offering developmentally appropriate, curriculum relevant content which is full of value. Someone who knows the curriculum performs the "scouting" required to identify these good sites and then create a series of pages which are well organized and carefully broken into categories that make sense to the primary clients of the site. These lists are thoroughly annotated - meaning that the users may read a brief summary of what they might find before committing time to visiting. Other pages suggest resources of more general interest - Today's News, the Weather, Virtual Field Trips, Library Resources, Maps, Clip Art, Search Engines and Teaching Resources. IV. Web Site as Publisher of Good Works There are two main strategies for sharing student works. One can offer collections in the form of a gallery or create electronic publications and "zines" which are multimedia descendants of the school newspaper or literary magazine. V. Web Site as Data Resource
JDZine will always register your site with search engines, such as Yahoo, Alta Vista, Direct Hit, Lycos, Excite, MSN search, GoTo.com, Infoseek, HotBot, Google and Northernlight. That way, if someone does a search for your school, for example, your school's site will pop up No Setup Fees |
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" A website is only as good
as the information provided by you."
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